Cofounder and owner of the Swedish ski, snowboard –and lifestyle brand Four Elements. September 1998 – October 2007.
Four Elements is the Swedish up comer that dares to compete with the big international brands. The company started 1998 by three successful ski –and snowboarders, and from that day Four Elements hade a clear presents on the Swedish market. The driving force behind the brand is a personal devotion for a continuous drive forward – both on the mountain, at the drawing board and last but not least behind the sewing machine.
As the name recalls, Four Elements is more about only skiing and snowboarding. It has never been doubtful what Four Elements would like to accomplish: Four Elements always worked with new and high quality fabrics, intelligent function and constructions, and up to date design.
From the very beginning the first outerwear collection had a clear influents from street fashion and that has become synonym with the brand to mix different culture in the garments, both in the outerwear –and street collections.
Four Elements is a brand that comes from the passion of riding that has successfully achieved to implement the fashion from the streets to the mountain and vice versa.