Worked as head of design for the classic Swedish brand SOS, Sportswear of Sweden, January 2009 – February 2012.
Thirty years ago a group of passionate Swedish skiers decided to make the finest skiwear in the world, called SOS, Sportswear of Sweden. Their motivation was high and their mission was clear: ”There may be hundreds of manufacturers of ski clothing that sell several times the amount of clothes than SOS. This is how it should be. But if there is just one manufacturer anywhere in the world who makes better skiwear than we do, then we’ve done a bad job.”
When SOS started out in 1982 SOS was known as a colorful and rebellious brand that found its own path. SOS still do. Through the years SOS have also developed a reputation in both Sweden and abroad for our high quality and functional design.
SOS is a small group of people with diverse backgrounds and experiences. What the staff all have in common is our passion for skiing. Together SOS constantly improve the products that SOS hold dear, the clothes you wear on and off the mountain.
Back in the early 80’s SOS was only sold in Sweden, now the clothes are offered in 14 countries. According to us this is a great proof that really good ski wear always finds its users, regardless of what mountain they are located on.